The recent report revealed that digital media companies could participate in creating the financial future. In the meantime they are unlikely to take over from traditional banks. The experts predict that even with the hype about digital giants like Apple or Google wiping out the largest banks, traditional banks will still continue to develop and have the edge over their rivals.
According to the report, the evolution of the web still evokes the questions about the continued viability of the companies working in retailing and financial areas. The experts explained that this is because online giants were regarded as the commercial entities of the future.